User Experience Map Category

Doing Research as an Evangelist

I think this case is special for me because it was the very first time that I participated in a user research project as a coordinator. I have been participating and leading in user research projects for years, but almost every time I positioned myself as a support role in a product team.

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Mapping Out the Promotion Shopping Experience

Though promotions sounds like a way to stimulate irrational shopping behaviour, there are actually different types of shopping patterns which not allĀ  are so irrational as we think. Studying these patterns helps us receive a better understanding about how our users feel about the shopping experience we designed for them. It also asists us with […]

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