User Behavior Category

An Outsider’s Observation on Indonesian Internet Users

As a Chinese user researcher, I never imagined that one day I would study Indonesian Internet users. I have to admit that a business trip to Indonesia to conduct a usability test did not make me excited in the least bit. However, it was the chance I randomly came across Elizabeth Gilbert’s book Eat, Pray […]

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Mapping Out the Promotion Shopping Experience

Though promotions sounds like a way to stimulate irrational shopping behaviour, there are actually different types of shopping patterns which not all  are so irrational as we think. Studying these patterns helps us receive a better understanding about how our users feel about the shopping experience we designed for them. It also asists us with […]

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Leveraging User Behaviour Data to Solve User Research Dilemma

An Introduction to User Behavior Analysis System in

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