Use Scenario Category

Mapping Out the Promotion Shopping Experience

Though promotions sounds like a way to stimulate irrational shopping behaviour, there are actually different types of shopping patterns which not all  are so irrational as we think. Studying these patterns helps us receive a better understanding about how our users feel about the shopping experience we designed for them. It also asists us with […]

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Personas of Chinese “Cross-Border Online Shopper”

As salaries have risen in China, Chinese middle class consumers have increased their number of purchases on imported goods. However,  due to their unwillingness to wait  for the latest products and best prices, the middle class has directed their attention to purchase from foreign retailers and suppliers at the click of a mouse or at […]

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