Research Method Category
I think this case is special for me because it was the very first time that I participated in a user research project as a coordinator. I have been participating and leading in user research projects for years, but almost every time I positioned myself as a support role in a product team.
As salaries have risen in China, Chinese middle class consumers have increased their number of purchases on imported goods. However, due to their unwillingness to wait for the latest products and best prices, the middle class has directed their attention to purchase from foreign retailers and suppliers at the click of a mouse or at […]