Persona Category

Doing Research as an Evangelist

I think this case is special for me because it was the very first time that I participated in a user research project as a coordinator. I have been participating and leading in user research projects for years, but almost every time I positioned myself as a support role in a product team.

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Personas of Chinese “Cross-Border Online Shopper”

As salaries have risen in China, Chinese middle class consumers have increased their number of purchases on imported goods. However,  due to their unwillingness to wait  for the latest products and best prices, the middle class has directed their attention to purchase from foreign retailers and suppliers at the click of a mouse or at […]

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