Marketing Category

eCommerce on Steroids: China’s ‘Internet Gene’ Brands

This is an article I co-authored with Nicky Szmala, who is my mentor, a marketing innovation leader and a creative partner at K1nd (an Ogilvy & Mather company) . Nicky is the first author. As a user experience researcher, I do not only care about great user experience carried by design, but also extraordinary experience […]

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